Rebecca Williams

Director of Sales and Marketing

Rebecca Williams has more than 20 years of proven experience in sales and marketing, including 13 years on the sales team. Williams joined the staff as a catering sales manager before the building was even completed and has risen through the ranks to lead the sales team that books conventions, large multiday events, public shows and trade shows, including national and international bookings.

Williams travels extensively throughout the country to network with meeting planners and present why Knoxville is the best place to hold a meeting or event. Williams specializes in marketing to international scientific groups. Since opening, the Convention Center has hosted numerous scientific conferences focusing on everything from anthropology to quark matter. More than 64 countries have been represented.  Williams also specializes in booking citywide events, ethnic, outdoor, corporate and university events.

Before coming to the Knoxville Convention Center, Williams worked as director of catering for Lord Lindsey Catering. From 1987 to 1998, she was general manager and event organizer for River Glen Equestrian Center in New Market, Tenn. Williams carries this love of horses with her. She lives on a five-acre property in South Knoxville with two horses and two dogs.

Williams is a Knoxville native and a University of Tennessee graduate with a bachelor’s degree in journalism and a minor in public relations and advertising. She and her husband, Local 8 News Anchor Alan Williams, have five grown children.

Williams was named the 2013 Supplier of the Year by the East Tennessee Meeting Professionals (ETMP) and received the Altitude Award from the organization in 2014. She currently serves as vice president on the ETMP board of directors. She is also involved in civic organizations throughout the community. She is a board member of Childhelp Tennessee and has chaired the planning committee for its largest annual fundraiser, Oysterfest, for seven years. Williams recently completed terms as board president of AGAPE, a women’s rehabilitation center, and was a member of the American Heart Association’s Circle of Red for three years.


Phone: 865-251-6024
Mobile: 865-740-9710



701 Henley Street
Knoxville, TN 37902


How long have you lived in Knoxville?

Most of my life. I attended school here after the first grade through graduating at the University of Tennessee.

What is your favorite activity to do in Knoxville?

I live five miles from downtown in a totally rural area, but can be in the middle of Market Square or the Old City in minutes. I love enjoying downtown and also being able to be on a river, lake, horseback riding or in the mountains in a short time. I love all the outdoor activities and the variety of local restaurants and shops, too.

What is your favorite location in Knoxville?

Being on the lake spring through fall, and downtown in the winter.

What do you think sets Knoxville apart as a great city to visit?

The people of course. Southern hospitality, laidback charm and a cool vibe. Being a university town adds a lot to Knoxville. We are small enough to navigate easily, but you can still find any type of food, great local purveyors, outdoor activities, great theaters and entertainment, music and more!  The rivers and lakes, and it is SO GREEN.

What is your favorite part about working at the Knoxville Convention Center?

I love selling Knoxville. We have a great team here and our goal is to make our guests have the best experience ever. We offer wonderful food and beverage, a facility that is outstanding, great service staff and again that Southern hospitality. Every day is different, and I learn something every day. I get to meet amazing people from all over the country and the world in my job. I love that!